PORTFOLIO
Business Development &
Other Marketing Initiatives
Brand Guide
Celui is a creative subscription-based project with a luxury feel but a price tag that won't break the bank. Developing the Celui brand guide was a detailed process resulting in a luxurious, confidence-inspiring brand targeted at young women.
Study: New Product Launch
As part of the MKT 596 Capstone Project course at the University of Alabama, I studied The Citizenry's 2023 product launch. In this report, I analyze every aspect from customer interest to company strengths and weaknesses to potential campaign opportunities.
Content Creation
As the marketing intern, I assisted in content creation over the span of six months that was published on The Citizenry's Instagram and TikTok accounts. Here are a few of my favorite concepts.
*All imagery and content are owned by The Citizenry.
Logo Design
The non-profit organization, Watermelon Bash wanted to simplify and modernize its current logo for its annual charity event. They requested alternative options that were fun and playful so that they could connect with the kids of Kamp Kesem, the local children's camp to which they donate yearly.
Block Party Social
The annual Block Party event was hosted during Texas A&M's welcome week on behalf of the Department of Student Activities, hosting 3,000 plus individuals, student organizations and vendors. The provided social media graphics were designed in support of the event.